Paul Bădărău

From idea to a product people use.

As founding product engineer at Tailwise, I took an idea to a launched product in six months, and that product helped the founders raise £200,000. Today I build my own product, PostDeploy. I can do the same with you: decide what to build first, build it properly, and get it in front of people fast.

  • 6 months from idea to launch at Tailwise
  • Founder of PostDeploy, built in the open
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How I work with founders

  • Scope that fits your runway.

    The first version does one job well. Everything else waits until real users tell us it matters.

  • One person across product and code.

    No hand-offs between a product person, a designer and a developer who each see a third of the picture.

  • Built to grow, not to throw away.

    Fast does not mean fragile. The first version is simple, tested, and ready for the next person to build on.

Products I have taken from nothing

  1. Tailwise: matching dog seekers with verified breeders

    Tailwise, a pet-tech startup in London

    Tailwise wanted to stop people buying dogs from puppy farms by matching anyone looking for a dog with verified, responsible breeders. As founding product engineer I took the first version from idea to launch in six months, and the launched product was central to the founders’ £200,000 raise.

  2. PostDeploy: everything after you ship

    My own product · postdeploy.dev

    Too many small teams find out production is broken from a customer email. I founded PostDeploy to change that: uptime monitoring, error tracking, privacy-first analytics, status pages and changelogs in one place, with an alarm when a scheduled job goes quiet. Teams set it up by asking the coding agent they already use.

  3. A computing education platform for UK schools

    A computing education charity

    A computing charity runs free courses where young people design and build apps for problems they care about. I was main developer on its platform, then led the build of the new one: courses that any teacher can deliver well, and industry volunteers matched to classes. The programme reached 30,444 young people in 708 schools in 2024/25.

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Got an idea worth building?

Tell me what it is, who it is for, and where you are with it today. I reply within two working days.

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